ABOUT THE PROJECT
The client wanted a brochure to promote its Apprenticeships, Traineeships and Study Programmes. Our approach was to steer clear of standard explanations of features and benefits of the programmes. Instead we built the brochure around case studies of people who have trained with the client and achieved success. These real stories, supported by vibrant images, bring the client’s services to life, allowing audiences to quickly understand how they too could benefit.